This collection of essays explores the complex issue of film distribution from the invention of cinema into the 1910s. From regional distribution networks to international marketing strategies, from the analysis of distribution catalogues to case studies on individual distributors these essays written by well-known specialists in the field discuss the intriguing question of how films came to meet their audiences.
As these essays show, distribution is in fact a major force structuring the field in which cinema emerges in the late 19th and early 20th century, a phenomenon with many facets and many dimensions having an impact on production and exhibition, on offer and demand, on film form as well as on film viewing. A phenomenon that continues to play a central role for early films even today, as digital media, the dvd as well as the internet, are but the latest channels of distribution through which they come to us.
Among the authors are Richard Abel, André Gaudreault, Viva Paci, Gregory Waller, Wanda Strauven, Martin Loiperdinger, Joseph Garncarz, Charlie Keil, Marta Braun, and François Jost.